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July 13, 2006
Internet King for a Year, A Month, or just a Day...
Yahoo reacts to the "Myspace ranked #1 now...". I guess it is fun being number one but it seems impossible to stay there once you get there.
MySpace was recently crowned as the top internet destination by traffic monitoring firm Hitwise, a ranking that has drawn heavy attention. Some pointed to the results as evidence of a rapidly-shifting digital landscape, while others questioned the Hitwise methodology, including Yahoo. The leading portal noted that the comparison actually divided Yahoo into several different properties, instead of treating it as one entity. For example, Yahoo Mail and search were separate groups within the ranking, though Hitwise actually separates "MySpace Mail" from the larger "MySpace" destination. Regardless, Yahoo declared that it "clearly remains the number one property in terms of audience share, duration share, pageview share and days visited per month". Meanwhile, one top digital executive scoffed at the report, noting that a different counting process would allow Yahoo, MSN, AOL, and eBay to "blow MySpace away...far away." MySpace triumphed in the ranking by grabbing 4.46 percent of all internet traffic.
Posted by keefner at July 13, 2006 02:47 PM
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